What is Sephora?
Sephora is a French multinational chain of beauty stores that offers a wide range of beauty products, including makeup, skincare, haircare, fragrances, and more. The company was founded in 1969 and is headquartered in Paris, France. Sephora is known for its extensive selection of products from various brands, as well as its in-store makeup and skincare services.
In addition to its physical stores, Sephora also has an online presence and offers a range of beauty products through its website. The company has locations in over 30 countries worldwide, and its stores are typically located in high-end shopping malls and other retail locations. Sephora is owned by LVMH Moët Hennessy Louis Vuitton, a luxury goods conglomerate that also owns other well-known brands such as Louis Vuitton, Dior, and Givenchy.
Sephora offers a diverse range of beauty products from various brands, including high-end luxury brands, as well as more affordable drugstore brands. The company also has its own line of Sephora Collection products, which includes makeup, skincare, and beauty tools.
Sephora stores typically have a modern and sleek design, with an emphasis on product display and accessibility. Many Sephora stores also have interactive displays, touchscreens, and beauty workshops where customers can learn about different products and techniques.
Sephora is known for its Beauty Insider loyalty program, which rewards customers with points for purchases, special offers, and access to exclusive events. The program has three tiers: Insider, VIB (Very Important Beauty Insider), and Rouge, with increasing benefits at each level.
In addition to selling beauty products, Sephora has also launched several initiatives to promote sustainability and social responsibility. The company has a "Clean at Sephora" program, which identifies and promotes products that are free from certain harmful ingredients, as well as a "Sephora Stands" program, which supports organizations that focus on empowering women and promoting racial equity.
The wait is over. Sephora is FINALLY open! 💄 🎉
Head to their first UK store to shop the incredible Sephora Collection, as well as 135 amazing beauty, skincare and fragrance brands. This a beauty fix like no other! 🙌
📍 Sephora - level 1
